We want to be transparent about our brand selection. We are looking for sustainable brands with a story, but what do we mean with this? Through judging all brands on PLATFRM according to our 8 principles we make it easier for us and you to understand which brands do what to make this world a better place.
In an ideal world every brand on PLATFRM would do business in line with all 8 PLATFRM principles. Sadly, we are not living in our ideal world (yet) and therefore we allow brands on PLATFRM that adhere to at least 4 of these principles. Clearly, supporting them wherever possible to eventually reach all 8!
Find our principles below and please (please) contact us if you think something is missing!
Transparency & Material
This prinicple tests whether brands are open about how their products come together. Within the sustainable fashion industry actual sustainable companies are really hurt by their greenwashing counterparts. However, greenwashing can be eliminated by opening up, stating clearly exactly where every part of the production takes place, who is involved and how everyone is involved. Every brand that meets these requirements gets rewarded with the eye icon on their brand page and product pages.
This principle tests whether brands use sustainable materials for the production of their clothes or accessories. There are many good alternatives to polluting fabrics such as cotton and polyester. Brands can recycle or upcycle old fabrics, use innovative eco-fabrics or certified organic materials. Most important here is that the material’s negative impact on the environment is minimal. When a brand meets these requirements it gets rewarded with the cotton icon on their brand page and product pages.
Supply Chain & Local
This principle tests whether brands try to reduce the negative externalities of the shipment of a product. All the products on PLATFRM have to be packed and shipped properly to reach their final destination. Luckily, there are sustainable ways of doing both things. Brands can eliminate plastic in their packaging or use multi-use packaging. Brands can use bike couriers or choose to compensate the carbon emitted for delivery. Most important here is that the negative impact of the shipment is minimal. All brand that meet these requirements get rewarded with a truck icon on their brand page and product pages.
This principle tests whether brands produce their goods close to home. And with close to home we mean in the same country as the brand is located. Brands that produce close by reduce the shipping time of a product thereby also minimizing the carbon emissions associated with this travel. Besides, it strengthens a community by providing jobs. All brands that meet these requirements get rewarded a little planet icon on their brand page and product pages.
Community & Work
This principle tests whether brands do more than just selling clothes, do they also actively try to improve the community around them. Do they think about the vulnerable groups in society, support social projects or sponsor the local charity. Brand that meet this requirement get rewarded with a handshake icon on their brand page and product pages.
This principle tests whether brands actively look after the working conditions and salaries of all people in the supply chain. Underpayment and social humiliation are sadly no abnormalities in the fashion industry. We believe in human dignity and therefore in brands that socially and financially empower the people making their products. Brands that meet these requirements get rewarded with a money icon on the brand page and product pages.
Purpose & Upcoming
We are looking for brands that originated to fight the status quo, using their reach to teach about some wrongdoing in the world. Brands with a purpose of existence going beyond just selling products. We fully support brands that use their reach to educate. Brand that meet this requirement get rewarded with a book icon on the the brand page and product pages.
This principle tests whether brands are still up and coming. We only allow brands with less than 6FTE and filled with ambition to make a positive impact on our website. We want to help these brands to grow, thereby hopefully changing the industry for the better. Small, but very important steps. Every brand that is on PLATFRM automatically gets rewarded the arrow up icon. Happy exploring!